Vancity Billboard made of pennies
Blog by Bettina Reid | May 3rd, 2013
At first glance this looks just like any other billboard that you would see around the city...you cannot drive down any city street without coming across some sort of advertisement. But what is exciting and unique about this one is that it is made up of over 60,000 pennies of varying degree of tarnish.
What better way to honour our dying Canadian penny then to create a masterpiece for all to see!
It took a lot of sorting and arranging to find the right ones, to be sure to put them in just the right place. Then they had to glue each and every penny down. But what impressed me even more was how it all came together. Vancity partnered with Starworks to build their Billboard made of pennies. Starworks is a non-profit organization that was established to provide employment for people with developmental disabilities. Vancity prides themselves in working with socially responsible companies and this one certainly fits the bill. This project created jobs for 1/2 dozen people putting Vancity's marketing to good not just to advertise!
“The billboard is an innovative way of demonstrating Vancity’s “Make Good Money” philosophy,” said Richard Seres, VP/Marketing at Vancity. “We want to make good money for our members while creating positive change for local businesses and our community.”
If you are in the area of 4th Ave and Granville St. facing west, at the main entrance to Granville Island you will surely notice this incredible work of art, let us know what you think of Vancity's billboard made of pennies.