How many of us have walked into a client's home to do a presentation and found our competition's calendar on the fridge or wall? If asked, people say they do not even realize it is a realty calendar, or did not even think of calling that realtor, as they have never heard from them other than to receive the calendar.
If I am doing my job right they will have heard from me previously or have been referred to me by a family, friend or colleague. It is for this reason that I have not done any calendar marketing; I do not believe this is the best way to spend my marketing dollars.
I thought I would share a great idea from Kye Grace a local Vancouver Realtor regarding Realtors sending out calendars. If I was to give out calendars this is how I would do it. Check it out at http://kyegrace.com